Bad Jimmy's
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Industry Overview
Bad Jimmy's grew from a pop-up smash burger truck into a brick-and-mortar restaurant with a loyal local following. Their entire digital presence was Instagram — which worked until it didn't. As they made the move to a permanent space, they needed a web presence that could carry the weight of the brand and stop the inbox from running their day.
The Challenge
With no website, all customer communication ran through Instagram DMs — hours, location, menu questions, directions. It was unsustainable. At the same time, the transition from pop-up to permanent location was a brand moment that needed to land right. The site had to reduce operational friction and signal that Bad Jimmy's had grown up — without sanding off what made it worth following in the first place.
A restaurant's first website carries more weight than it looks like. Get it wrong and it undercuts the brand. Get it right and it does real operational work.
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The Approach
We designed a single-page site that puts the food first — no unnecessary navigation, no buried information. The first fold leads with their smash burgers. Hours, location, and menu are reachable in seconds. Visually, we drew from classic Americana and worked with local photographers Isaac Torres and Matthew Keough to establish a photo language, then brought in tattoo artist Leo Galaz for custom flash-style illustrations that gave the site its edge. Built on Webflow.
The Results
Instagram DMs about hours and directions dropped sharply after launch — effectively disappearing for location inquiries. The Bad Jimmy's team got time back. The site launched in step with their permanent space opening, giving the brand a cohesive moment: new location, new digital presence, same energy.
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