Rachel Xie

The brief behind the brief

Price the decision, not just the work

Design for the first four seconds

The review that happens before the review

Research that ends in a decision

Growth breaks the handoffs first

Your brand isn't the logo, it's the promise you keep twice

Why we killed our best idea in week three

The four seconds that decide a landing page

Consensus is how good work becomes forgettable

Write the standard before you open the design tool

Motion is the cheapest way to make a brand feel expensive

What a dev handoff should actually contain