LA 

PHX 

SF



( 34.0549° N, 118.2426° W )

( 33.4484° N, 112.0740° W )

( 37.7749° N, 122.4194° W )

Sahara Hotel & Casino


We developed and managed a lifestyle brand for the iconic Sahara Hotel & Casino in Las Vegas where we produced exclusive merchandise inspired by the property’s history. The clothing was stocked in stores like Union LA and was featured in Hypebeast.

As the landmark itself underwent a massive $150M remodel, we produced a partnership with celebrated painter Matt McCormick in the form of original works as part of the hotel’s permanent collection, along with a range of clothing to coincide.

LV, NV 
(36.1431º N, -115.1566º W) 
2022—2023 
Brand Development
Creative Direction
E-Commerce
Special Projects



(01)

Arizona Coyotes


(02)

NFL Shop App


(03)

New Era®


(04)

Sahara Hotel & Casino 


(05)

Pleasures x Puma®   


(06)

LaMelo Ball Foundation    





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