LA
PHX
SF
( 34.0549° N, 118.2426° W )
( 33.4484° N, 112.0740° W )
( 37.7749° N, 122.4194° W )
Sahara Hotel & Casino
We developed and managed a lifestyle brand for the iconic Sahara Hotel & Casino in Las Vegas where we produced exclusive merchandise inspired by the property’s history. The clothing was stocked in stores like Union LA and was featured in Hypebeast.
As the landmark itself underwent a massive $150M remodel, we produced a partnership with celebrated painter Matt McCormick in the form of original works as part of the hotel’s permanent collection, along with a range of clothing to coincide.
(36.1431º N, -115.1566º W)