New Era®
New Era is a global lifestyle brand with an authentic sports heritage that spans 100 years. New Era has over 500 different licenses in its portfolio. Since 1993 they have been the exclusive baseball cap supplier for Major League Baseball.
Our design team collaborated with our development partner to take the reimagining of New Era’s e-commerce experience to new heights, by crafting a more modern, engaging, and seamless design. The result was a staggering 400% increase in online sales from 2021 to 2022 and a solid foundation to continue expanding with collaborative drops and engaging landing page
PHX, AZ / BUF, NY
(42.8864° N, 78.8784° W)
2022
Art Direction
E-Comm Strategy
Website Design
Shopify Web Dev
(01)
(02)
(03)
(04)
(05)
© 2024 OXY LLC — ALL RIGHTS RESERVED