Arizona Coyotes
We worked in-house with the NHL team to establish and oversee the launch of their new lifestyle brand, the Coyotes Collection.
Over the course of a year, we assisted in designing, producing, and marketing the inagural collection led by Rhude founder Rhuigi Villaseñor.
The collection launched on Fanatics and saw over +10M impressions through coverage in ESPN, WWD, Complex.
PHX, AZ
(33.4274º N, -111.928º W)
2023
Brand Direction
Garment Design
Production Management
Fashion Partnerships