LA 

PHX 

SF



( 34.0549° N, 118.2426° W )

( 33.4484° N, 112.0740° W )

( 37.7749° N, 122.4194° W )

Arizona Coyotes

We worked in-house with the NHL team to establish and oversee the launch of their new lifestyle brand, the Coyotes Collection.

Over the course of a year, we assisted in designing, producing, and marketing the inagural collection led by Rhude founder Rhuigi Villaseñor. 

The collection launched on Fanatics and saw over +10M impressions through coverage in ESPN, WWD, Complex.

PHX, AZ 
(33.4274º N, -111.928º W) 
2023
Brand Direction
Garment Design
Production Management
Fashion Partnerships



(01)

Arizona Coyotes


(02)

NFL Shop App


(03)

New Era®


(04)

Sahara Hotel & Casino 


(05)

Pleasures x Puma®   


(06)

LaMelo Ball Foundation    





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