Petrolicious
A collaboration to produce a new identity that is polished, professional, and nurturing.
Petrolicious
Petrolicious, a leading automotive lifestyle brand known for its world-class short films and tasteful editorial content on the finest classic vehicles, partnered with us to revitalize their digital presence. Our design agency was tasked with reimagining their logo and website to better reflect their passion for classic cars and their dedication to high-quality storytelling.
We helped with:
WEB DESIGN
Year:
Team:
Project Manager
Creative Direction
Designer
The Challenge
Petrolicious needed a refreshed visual identity that captured the essence of their brand while resonating with their sophisticated audience. The existing website and logo, while functional, lacked the modern aesthetic and user experience needed to effectively showcase their rich editorial content and stunning films. The challenge was to create a cohesive, contemporary design that honored the brand’s heritage and elevated its digital presence.
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The Approach
Our team embarked on an in-depth discovery phase to fully understand the Petrolicious brand, audience, and goals. We conducted thorough research, including competitor analysis and user journey mapping, to inform our design strategy. The logo redesign focused on creating a timeless and elegant mark that could stand the test of time. For the website, we prioritized clean, intuitive navigation and a visually appealing layout that would enhance the user experience. By integrating high-quality visuals, responsive design, and optimized content structure, we aimed to create a seamless and engaging online journey for Petrolicious visitors.
The Results
The redesigned logo and website have successfully revitalized Petrolicious’s digital presence. The new logo, with its refined and classic look, perfectly captures the brand’s identity and appeal to classic car enthusiasts. The revamped website has improved user engagement and satisfaction, with a significant increase in page views and session duration. The intuitive design and enhanced functionality have made it easier for visitors to explore Petrolicious’s rich content, resulting in higher retention rates and positive feedback from the community.
JANE DOE
Shaping a leader in brand strategy, messaging, and copywriting, showcasing a reflection of their essence from the inside out.
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