Food ordering reimagined for 16,000 LinkedIn employees.
Our team lead the design of a LinkedIn employee productivity mobile app called Workplace. The app focuses on increasing employee productivity and satisfaction at work. After the pandemic, the work dynamic dramatically changed. Previously, employees would use the app to browse lunch options at various nearby cafes. Due to new procedures, the cafes would no longer be operating as usual. Policy mandated that employees order their lunches and retrieve them from specified locations. Oxy's design team and the LinkedIn engineering team were tasked to rethink and redesign the app experience from the ground up to support these new requirements, namely: Empower employees to order food through the app at work. We partnered with Product, Cafe staff, Engineering and Leadership to define the requirements for this new feature and launch a streamlined ordering experience.
With a limited timeline, we crafted a clean, custom experience that successfully supported employees to receive their lunch benefits in the office. Product was able to support the global RTO (return to work) deadlines and offer employees lunch options exclusively through use of the app.
As with all projects, we started by deep diving into the context of the problem and the goals of the redesign.
By refocusing on the key user stories, we were able to lend attention to optimizing the experience around the end state; what users were going to do with the app.
Oxy worked with the business unit to understand how the system would work logistically and what systems/technology would be leveraged in the workflow.
Before solutioning, we explored other apps that service similar user flows and features. It gives us fresh, relevant inspiration for the task at hand.
With a solid idea of what the app needs to do, we went to the whiteboard. We started in low fidelity so we could rapidly iterate and avoid falling in love with any solution too fast.
Leveraging the design system Oxy created previously, the design team transitioned the low-fidelity screens into high-fidelity. We created a clickable prototype users and stakeholders could deploy on their phones to get a sense of what the app would really feel like when developed by engineering.
Before we launched the service, we did a series guided usability tests with 25 LinkedIn employees to uncover glaring friction and areas needing to be improved.
Having a base experience designed, we went back to engineering to verify our expectations were realistic and technically feasible. Our design team received helpful feedback and correction.
From our internal sync, it became clear that there were aspects that were missing and needed additional attention. We supplemented the flows and screen designs with the missing content.
Lastly, we documented the various states and screens to make it clear how the app was to be developed by Engineering.
Lastly, due to the fact it was a new feature, we used select qualitative and quantitative data to ensure the feature landed well with users and the company.
LinkedIn employees now have a safe and easy way to order their lunches, right from their desks.